Outreach Bus Project
Mobile Ministry & Community Outreach
Bringing hope, healing, and support directly to communities across Ghana through our mobile outreach initiative.
Project Overview
A 25-seater bus will transform our ability to reach communities in need, providing mobile addiction recovery services, education, and support across Ghana.
Purpose
Mobile outreach and community events
Capacity
25 passengers plus equipment storage
Features
Full insurance coverage and HARP branding
Impact
Reaching remote communities nationwide
Project Timeline
Our comprehensive 5-month implementation plan from preparation to launch
Preparation Phase
Finalize budgets, create campaign materials and stories, secure international partners for GoFundMe, establish local fundraising accounts, and sign partnership agreements.
Phase 1: Campaign Launch
Launch comprehensive fundraising campaign, share impact stories and goals through online platforms and in-person presentations to build momentum and awareness.
Phase 2: Campaign Boost
Intensify international and local promotional activities, engage corporate sponsors, and begin early project activities using initial funds received.
Project Completion
Close campaigns, publish impact reports, host donor appreciation events, share success videos, and launch ongoing sustainability activities.
Fundraising Strategy
Budget Planning
- Source comprehensive bus quotations
- Finalize detailed purchase budget
- Plan for insurance and registration costs
- Account for branding and customization
Branding & Marketing
- Design professional HARP branding for bus
- Create compelling campaign materials
- Develop visual progress updates
- Produce impact demonstration videos
Campaign Channels
- Launch international GoFundMe campaign
- Establish local donation collection points
- Engage social media platforms
- Coordinate in-person fundraising events
Corporate Partnerships
- Approach sponsors for co-branding opportunities
- Develop mutually beneficial partnerships
- Create corporate social responsibility packages
- Establish long-term collaboration agreements
Marketing & Outreach Calendar
Launch Weeks (1-2)
Week 1: Daily posts featuring campaign launch, compelling stories, high-quality images, and video appeals
Week 2: Daily/alternate posts with donor appreciation messages and campaign progress updates
Building Momentum (3-4)
Weeks 3-4: 3 posts per week plus 1 live video update to maintain engagement and share real-time progress
Sustained Engagement
Monthly thereafter: Strategic posting schedule including 1 impact story, 1 progress update, and 1 appeal post to maintain momentum
Partnership & Contact Categories
Faith-Based Organizations
Churches, Christian NGOs, mission boards, and faith-based foundations that align with HARP's values and mission of healing and restoration.
Corporate CSR Partners
Banks, telecommunications companies, agribusiness firms, and other corporations seeking meaningful corporate social responsibility opportunities.
Diaspora Communities
Ghanaian associations abroad, international alumni networks, and diaspora organizations committed to supporting development in Ghana.
Media & Publicity
Media outlets, journalists, bloggers, and influencers who can provide free coverage and help amplify our message to wider audiences.
High-Net-Worth Donors
Individual philanthropists, successful business leaders, and community champions who can make significant contributions to the project.